Every item of clothing you buy is bound to have big, itchy label inside of it. They’re horribly itchy, they often leave a red mark on your skin, it’s clearly visible through the fabric and sometimes it’s four labels all joined together. The usual solution would be to just cut them out, but why do clothes suppliers feel the need to make the labels even bigger lately? Well it isn’t their fault!
The reason for that unwanted piece of material is the fact that man high street clothing firms can now sell all their products to a larger numbers of countries than before. Therefore, they use the same label, describing the material and washing instructions in up to ten different languages. With little space on little labels, they obviously had to get bigger! So you can get the word ‘Cotton’ in for example, Slovenian, Italian, Portuguese, Estonian etc.
Mothercare have been know for doing this as the same garment can be brought all of Europe, so it saves a lot of time and effort for the company and it also causes no inconvenience for the customer, so where’s the problem?
But from 2014, it is going to be almost impossible to buy a garment with such a label. From next year almost item of clothing you buy will contain a label with over 23 languages on it! And obviously this brainwave has came from the European Union, the new label had quietly passed 18 months ago and will go into full force in 2014. The directive has been called “Textile Fibre Names and Related Labeling and Marking of the Fibre of Textile Products” Mouth full right?
It states that the labeling and marking of clothes shall be provided in the official language or languages of the Member of State on the territory of which the textile product are made available to the customer, unless the Member State concerned provides otherwise. In plain English (so to speak), it means that any product sold in Germany must have labels written in German, England is English and Estonia must be in Estonian and so on and so fourth.
Although this movement is not to take effect for several months, the directive is already having an effect on the British Clothing Industry.
John Miln, chief executive of the clothing industry trade body, says that the result will be that clothing sold in this country will have labels with 23 languages telling you what fibres on there, 23 times.
Many companies think the new direction is ‘nuts’ as they descibed, large labels are just going to be cut out and had no notice taken of it, no one cares about clothes labels. As long as the necessary safety products on there, nothing else should be.
It’s all just picky in my view, why do you need a 4 labels telling you how to say cotton in 23 languages, its bogus! And also a waste of time, money and effort. Why do you need to know how to wash your jeans in Estonian?